The story
A studio, a decade of design work, an app.
A design study in the Lova co Southern Greatness language.
Lova co Interiors is a high-end interior design studio working worldwide. Residential, commercial, hospitality. Timeless, sophisticated, minimal.
The studio’s vocabulary is soft lines and timeless materials — marble, iron, wood. Colours, materials and shapes set in contrast so the whole reads as harmony. That discipline has been built up over almost a decade of design work, across numerous projects each year.
bylovaco began as the studio’s own tool. Something to move faster through the early part of a project — the moodboards, the what-if, the version of the room nobody has seen yet. We looked at what else was out there, and none of it carried the Lova co language, none produced drawings a contractor could build from, and none closed the loop back to pieces you can actually order. So we built it ourselves.
Then it became obvious that it should not stay on our desk.
Not a lesser version of the studio. The same eye, handed over — so the room is designed by you, with us in the room.
French elegance.
Proportion, natural light and restraint before ornament.
Italian craft.
Materials that speak — marble, iron, wood — and decoration that whispers.
Nordic function.
Made to be lived in, every day, for decades. Timeless over trendy.
Almost a decade of design work, productised — never industrialised.
The studio still takes on a small number of homes whole. The app is for everyone else who has ever wished they could.